An Intensive Consumer Contact Programme (ICCP) was organized from 23rd to 24th January 2010 to popularize Mangala Kalpavruksha for Areca nut & Coconut in Tumkur District. 29 Villages were covered intensively. Several group meeting were organized to educate the farmers on importance of Mangala Kalpavruksha for Coconut and Areca nut crops. In addition other INM products were also promoted during the campaign.